The United Kingdom and Sub-Saharan Africa subsidiaries of First Bank of Nigeria Ltd. have announced a phased corporate name change.
This was stated in a statement made in Lagos by Mrs. Folake Ani-Mumuney, Group Head, Marketing and Corporate Communications, FirstBank.
According to the statement, the name change was implemented to bring the subsidiaries into line with the parent brand and to capitalize on the solid heritage and brand equity created by FirstBank Nigeria during its 129 years as the industry’s preeminent bank.
The first group of subsidiaries whose names were aligned were identified as FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC.
The subsidiaries are now known and addressed as FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC, according to the statement.
It stated that the subsidiaries in Ghana, Senegal, and Guinea would follow in the gradual implementation of the name change.
The statement went on to say that the new name would improve the quality of services provided and lead to improved brand clarity, uniformity, and consistency across all markets in which the Bank operated.
Dr. Adesola Adeduntan, CEO of FirstBank Group, was also quoted in the statement as saying that “the name change coincided with the bank’s 129th founding anniversary (March 31, 2023)”.FirstBank modifies the names of subsidiaries
“It is a significant milestone that reflects our commitment to consistently offering the highest level of quality and value while putting our customers first.
“The subsidiaries’ new branding helps to increase brand awareness.
It enhances the value of the FirstBank Group’s diverse product portfolios, aggressive pricing, and wide-ranging business networks for our customers and stakeholders.
These include our dedication to fostering cross-border businesses that involve trade and investment opportunities necessary to improving trade relations among nations, thereby strengthening host communities’ economies and lowering poverty, the official said.
