Crown Flour Mill brought together distributors, partners, stakeholders, and key players in Nigeria’s food and agribusiness sector for a two-day product launch event held at Marcellina’s Place, GRA Ikeja, Lagos.Day one of the event featured the unveiling of Mama’s Choice Wheat Flour, while day two focused on the introduction of Mama’s Pride Semolina to the market.
The event combined business conversations, cultural displays, product presentations, distributor engagement, and market discussions as the company introduced the products to dealers and consumers.Guests witnessed vibrant cultural performances, interactive activities, product showcases, and presentations from company executives and marketing leaders.
Dealers also participated in live order placements through QR-enabled digital forms and made public purchase commitments during the programme.The gathering also created room for conversations around Nigeria’s flour market, consumer demand, distribution, competition, and opportunities within the food business ecosystem.Featured in this video are moments from:
The event also coincided with the birthday celebration of one of the company’s top distributors, Alhaji Oluwaseun Sose, adding another memorable moment to the gathering.Watch the full highlights from the two-day launch event.Like, comment, and subscribe for more business, economy, and industry stories from Nigeria.
