Vitafoam Attributes Shareholder Value Enhancement To Product Diversification

The Group Managing Director of Vitafoam Nigeria Plc, Taiwo Adeniyi has attributed the company’s product diversification to enhancement of shareholder value.

Adeniyi made this known at the 2016 World Sleep Day organised by Vitafoam in Lagos at the weekend, where he explained that one of the major challenges of the on-going inclement operating environment to the manufacturers was the need to introduce innovative products that could boost shareholder value and promote the concept of healthy living.

He said the value added by the company’s “Our spring mattress is posturpedic, orthopedic and therapeutic, this mattress helps to support your body in a neutral position, one in which your spine has a nice curvature while your buttocks, heels, shoulders and head are supported in proper alignment.

“This is in line with World Sleep Day. As a global recognition of imperative of sleep for healthy living, WSD is celebrated to create enlightenment on the need to ensure adherence to the essence of sleep and the use of relevant sleep materials that address peculiar needs of individuals.

“We are confident that good sleep is an achievable dream with Vitafoam as we have gone beyond mattress to offer our target audiences other beddings products like bed frame, bed topper, bed sheets, duvet and various types of pillows (throw pillows, Music pillows and memory pillows etc) that will ensure you achieve good sleep.”