Adidas, a sportswear company, has opened its largest and first-ever store in West Africa in Lagos State, Nigeria.
Adidas revealed that this is the fourth adidas store to open in partnership with BrandCo in Nigeria in a statement. According to the statement, the flagship location would offer a comprehensive and neighborhood-focused shopping experience for exclusive Adidas collections.
It was revealed that Tosin Oshinowo, a Nigerian architect and the founder of cmDesign Atelier was responsible for the Aadidas Lagos Flagship’s conceptualization.
The statement read, “The building’s façade draws inspiration from iconic Makoko corrugated roofing from Lagos, and the design incorporates cutting-edge building materials and energy-efficient systems.”
Local sports freestylers performed for the crowd at the flagship store’s opening, and guests were also treated to immersive artistic installations by local artists Osa-7, Chinelo Ezewudo, Gbolahan Ayoola, and Dennis Osadebe.
According to the announcement, “The Adidas Lagos Flagship store features a wide selection of sport and lifestyle footwear, apparel, and accessories for men, women, and children, as well as in-demand collab collections. “
The Adidas Lagos Flagship, which was created with inclusivity in mind, combines sport and fashion in one location with a sports café and a basketball court.