The Guardian, a Nigerian national newspaper has announced the launch of Guardian Brand Studio, an innovative multiplatform content marketing solution for advertisers.
Following on from the launch of Guardian TV and the overhaul of its digital platforms, the launch is believed to demonstrate the paper’s commitment to being a leader in the market.
According to the Executive Director, The Guardian Newspapers, Toke Alex Ibru, “The media industry is continually evolving and requires publishers to adapt to the ever changing needs of our audience and advertisers. The launch of Guardian Brand Studio continues to build on our vision to become the most progressive and innovative publisher across the region.”
While commenting, CEO Ventra Media/Guardian Digital, Daryn Wober said, “The Guardian Brand Studio will allow our advertiser partners to create content and tell stories in partnership with a leading news brand. All the skills that The Guardian has built around multiplatform journalism and content creation can be harnessed for the benefit of their brands.”
Guardian Brand Studio consists of a team of writers, designers, videographers, developers and researchers that work with advertisers to create branded content to reach influential and well educated audiences in Nigeria, the diaspora and globally.
It uses journalistic and storytelling skills to work with brand marketing departments to create compelling content that will engage audiences on our platforms and beyond.
The studio has already worked with brands such as Zenith Bank, Jumia, Nairabet and United Capital to deliver campaigns using editorial, photography, video, info-graphics and technology.