Apple Inc (AAPL.O) Chief Executive, Tim Cook, told Reuters that sales of the Apple Watch set a record during the first week of holiday shopping.
According to Cook the current quarter of the year is on track to be the best ever for the product, Responding to an email from Reuters, Cook said the gadget’s sales reached a new high.
His comments came on the heels of a report on Monday from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter.
The comments offer a glimpse of the gadget’s performance during the holiday quarter, which is typically Apple’s strongest.
Cook said: “Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year.”
“Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” he said.
Cook did not respond to a request for specific sales figures for the gadget. Apple has disclosed few details about the performance of the Apple Watch, its first new product released under Cook.
Strong sales of the Apple Watch are to be expected during the holiday quarter as the gadget is a more natural gift than some of the company’s other products such as the iPhone or Mac computer, said analyst Bob O’Donnell of TECHnalysis Research.
Apple also lowered the price of the gadget this year, potentially helping the holiday sales comparison, O’Donnell noted.