This is a story that brings together the journeys of some of the world’s most inspiring female leaders in the arts, sports, politics, hospitality, finance, and other fields. ‘Lasting Legacy – Honoring 25 Visionaries to Celebrate 25 Years of Priceless’ is a coffee-table book published by Mastercard.
The book, which has been released during Women’s Month 2023, commemorates the 25th anniversary of Mastercard’s renowned Priceless platform, which is known for connecting people to their passions for a quarter-century.
Mastercard has been dedicated to making the world a more equitable place for all, and this project represents the company’s latest step toward empowering women and celebrating their contributions to society. The book hopes to inspire readers to take action in their own lives and communities to close the gender gap and create a more inclusive future by exploring the role of these trailblazers.
The legacy piece highlights the journeys and impact of women including Her Excellency Dr. Aisha Bint Butti Bin Bishr, Global Digital Magnate, Vice Chairwoman of Emaar Development Board & Former Founding Director General of Smart Dubai; Nona Gaprindashvili, Chess Legend; Dr. Maya Morsy, President, Egypt’s National Council for Women; Raha Moharrak, Adventurer; Sarah Baydoun, Founder and Creative Director of Sarah’s Bag; Jessica Kahawaty, Philanthropist, Entrepreneur and Model; Laila Mostafa Abdullatif, Director General of Emirates Nature-WWF; Valeriya Ionan, Deputy Minister for Eurointegration at the Ministry of Digital Transformation of Ukraine, and Naoko Yamazaki, Astronaut & Engineer, among others.
“This book has been a true labor of love for us, and a testament to the women who are driving progress and uplifting communities around the world. It is our hope that the stories in ‘Lasting Legacy’ will encourage readers, regardless of their gender, to pursue their passions and make a positive impact on society, to inspire generations to come,” said Beatrice Cornacchia, Senior Vice President, Marketing and Communications, Eastern Europe, Middle East and Africa, Mastercard.
‘Lasting Legacy – Honoring 25 Visionaries to Celebrate 25 Years of Priceless’ represents the evolution of Mastercard’s Priceless platform, which has progressed to reflect the company’s ongoing transformation and the changing world of consumers.
