Nigerian Artiste, Davido, Signs Record-Breaking Deal With Sony Music Entertainment

International record label, Sony Music Entertainment has announced that it has signed accomplished musician Davido to a groundbreaking global agreement.

The deal was inked at the Sony Music offices in New York and will see the American-born Nigerian recording artist release his highly anticipated sophomore album later this year.

This deal represents a step forward for Sony Music Entertainment as it grows its roots in Africa. Announcing its official presence in Lagos, Nigeria verifies Sony Music Entertainment’s decision to pursue new business via the introduction of on-the-ground operating entities in an expanded number of markets in the region. The timing of the decision is based on the convergence of a number of positive indicators in Africa’s economy and positive signs in the music industry. Davido is a shining example of this.

Sean Watson, Managing Director, Sony Music Entertainment Africa stated, “Working with incredible talent like Davido heralds a new era for Sony Music Entertainment Africa on the continent. We couldn’t be prouder of our partnership with Davido and we are extremely keen to support his vision to succeed at the highest level in our industry.”

Adam Granite, President, Northern & Eastern Europe and Africa commented. “We are thrilled to welcome Davido into the Sony Music family.  We are very much looking forward to bringing one of Africa’s biggest stars to the world.  We are also excited to partner with Kamal Ajiboye, Davido’s manager as well as Efe Ogbeni, who will be executive producing the album on our behalf.”