Elon Musk, Twitter’s owner, and its new CEO said on Sunday that the social media network would abandon its bird emblem, be rebranded as X, and move fast into payments, banking, and commerce.
BizWatch Nigeria reports that Twitter CEO Linda Yaccarino tweeted a photo of the company’s new logo — a white X on a black background — and stated, “X is here! Let’s get started.”
“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted.
Musk also changed his profile image to the company’s new logo, which he described as “minimalist art deco,” and his Twitter bio to “X.com,” which currently redirects to twitter.com late Sunday night.
Musk previously stated, “If a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”
Musk had already designated Twitter’s parent business as the X Corporation, and had previously stated that his acquisition of the social media behemoth would be “an accelerant to creating X, the everything app” — a reference to the X.com company he created in 1999, a later version of which went on to become payments giant PayPal.
Linda also said that “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
