Media Firm, HNI Partner With Airtel

(L-R) Rich Tanksley of Pulse and Harriet Blest of HNI sign an agreement to provide Pulse content on the 3-2-1 Service in Nigeria.

Human Network International (HNI) and Pulse Nigeria have partnered to distribute Pulse news and entertainment content through HNI’s 3-2-1 Service on mobile phones with service from Airtel Nigeria. The 3-2-1 Service will provide the media firm’s content along with public service information via voice or text, in English, Yoruba, Hausa, Igbo, and Nigerian Pidgin from their basic phones.

The partnership will give people access to up-to-date content that was previously available only on the firm’s web and on smartphones. The launch date for the service will be announced by Airtel Nigeria in the coming weeks.

Regarding the partnership, Head of Pulse, Rich Tanksley said, “We are really excited to have our content available to a completely different subset of users than our urban-based smartphone users. This will also be the first time that Pulse content will be available in a language besides English.”

Harriet Blest, Program Manager for HNI went ahead to say that their 3-2-1 service has already been available in Madagascar, Malawi, and most recently in Ghana, providing answers to questions that, for some people are embarrassing, or even risky to ask, such as questions about family planning or HIV.

Human Network International (HNI) is a global development organization dedicated to bringing the benefits of technology to individuals and organizations working in the developing world.


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