Lampe Omoyele to Speak on Research at PRCAN Business Meeting

The Public Relations Consultants Association of Nigeria will hold the sixth edition of its highly acclaimed PR Breakfast Meeting session on Thursday, March 24, 2016 at Amber Residence Hotel, Ikeja, Lagos.

Guest speaker is Mr. Lampe Omoyele, Managing Director of Nielsen West Africa, a foremost research company who will treat the topic, ‘Research as a Strategic IMC Function.’

Omoyele has a rich experience in gathering data on consumer habits and choices across 100 countries and has been in brand management and sales for about 25 years.

The previous well attended five sessions had featured speakers from various segments of communications and marketing. They included Kufre Ekanam, Corporate Affairs Adviser of Nigerian Breweries; Emeka Oparah, Director of Corporate Communications and CSR at Airtel Networks; and David Okeme, who was then Brand Building Director at Unilever Plc and President of the Advertisers Association of Nigeria (ADVAN).

Others were: Tony Ojobo, Director of Public Affairs at Nigerian Communications Commission (NCC) and Mrs Nkiru Olumide-Ojo, Head, Marketing and Corporate Communications at Stanbic IBTC.

This session will be sponsored by PRCAN member-firm, Publicis|Soulcomms and will be attended by PR agency heads, senior managers within and outside PRCAN member-firms and the media.

Speaking about the event, the President of PRCAN, John Ehiguese explained that data had become the new currency and a means of choosing what service to offer to consumers and that research was the only way to gather such data.

He said: “In today’s business world, research has become increasingly important and data is now the new currency. Companies that carry out research and collect data are able to gather consumer insights by analysing the data collected which help them make informed decisions on what services to offer and how to better manage their clients. The session with Lampe will allow participants tap into his vast knowledge of consumer insight.”

PRCAN is the consulting arm of NIPR established by a bye-law. Membership is exclusively restricted to consulting firms whose key executives must be members of NIPR and registered to practice public relations in Nigeria.

Its primary objective is to promote professional reputation management in Nigeria within the public and private sectors. It is also committed to maintaining professional standards and discipline among  members and providing facilities/professional capacity for the public and private sectors to meet their PR consultancy needs.