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Twitter Incorporates “Periscope Button” Into App

Users who have Periscope installed on their devices will automatically launch Periscope when they hit the “go live” button.And users who don’t have Periscope installed are redirected to the Play Store, so they can download the app.

This integration brings Twitter closer to equality in user experience with Facebook, which allows users to begin broadcasts from inside its flagship app.

“We’re rolling out a ‘Go Live’ button in Twitter to a small percentage of users,” the company said in a statement. “Over time, all users will have the ability to start a periscope broadcast from Twitter.”

Periscope, which was acquired by Twitter last year, has worked to maintain a sense of independence from its corporate parent. It has allowed Periscope to build a distinct identity and user base; however, it has also meant that Twitter has been unable to move as fast as Facebook in integrating live video features into its flagship app.

 

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Comments (3)

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