The ICERTIAS Best Buy Award 2017/2018 survey has shown that citizens of Nigeria recognise the companies and brands that offer the best price-quality ratio, with the likes of Peak, Dulux, Mama’s Pride, Shoprite, Toyota, Star, Lipton, NNPC and Ado Bayero Mall coming first place in their respective categories.
Through open-ended questions the ICERTIAS Best Buy Award survey polled respondents in Nigeria to state the products and services they believed represented the best value for their money. Citizens of Nigeria were surveyed on approximately 50 different economic and non-economic categories where their personal experience of specific products and service categories on the Nigerian market were addressed.
These categories spanned sectors including retail, food, cosmetics, home appliances, telecommunications and finances.
The ICERTIAS Best Buy Award proved to be very revealing as Nigerians selected a variety of both international and domestic brands as their top choices for best price-quality ratio.
Amongst the winners of the Best Buy Award 2017/2018 independent market survey were Peak in the milk category, Dulux in the interior wall paint category, Mama’s Pride in the rice category, Toyota in the family car category, Star in the beer, Lipton in the tea category, Ado Bayero Mall in shopping mall category and Swan in the spring bottled water category.
Some of the other category winners included Mouka (mattress producer), Tecno (smartphone), GTbank (banking financial institution), IGI (insurance company), HP (laptop), Closeup (toothpaste), Shoprite (supermarket chain) Jumia (online store) DStv (digital television service provider), Cadbury (candy), LG (household appliances), Dangote (sugar), Etisalat (mobile payment solution), NNPC (petrol station chain), and Rose (toilet paper).
The 2017/2018 Best Buy Award survey has confirmed that Nigerian citizens acknowledged, and rewarded with their vote, the brands and services that offered them the best value for their money.
These findings have come from the newest Best Buy Award research survey conducted in Nigeria in May 2017 by the Swiss organisation ICERTIAS.
ICERTIAS measures the experience and level of satisfaction with the price-quality ratio of marketed products and services expressed by surveyed participants.
It should be noted that the ICERTIAS Best Buy Award survey does not measure brand equity or market share. This research provides insight into the customer’s personal experience, opinion, satisfaction and perception, which are used exclusively to gauge the price-quality ratio of goods and services on the market.
Methodology and Sampling
The 2017/2018 ICERTIAS Best Buy Award research survey in Nigeria was conducted by the Swiss organisation ICERTIAS – International Certification Association GmbH.
The survey was conducted in May 2017 using a web questionnaire on a sample of 1,200 Nigerian Internet users older than 15, following the Computer Assisted Web Interviewing – Deep Mind Awareness (CAWI – DEEPMA) method.
This is only an overview of the full research conducted by ICERTIAS.
Should you wish to acquire more in-depth details of the survey please do not hesitate to contact us.
About the ICERTIAS Best Buy Award Project
More than ever, buyers have become more savvy and selective, seeking out better value for their money. When making final purchasing decisions the price and quality of each product is taken into consideration. The ratio between good price and the best possible quality (the so-called best buy) is extremely important to customers.
The ICERTIAS Best Buy Award is a project of ICERTIAS – International Certification Association GmbH, based in Zurich, Switzerland.
The mission of the ICERTIAS Best Buy Award research is to gain insight into user experience and perception of products and services that customers consider to provide the best price and quality ratio (the so-called best buy).
The ICERTIAS Best Buy Award project and certificate aim to simplify the search for the best goods and services at the most favourable price. It is intended to benefit buyers in local and international markets.
The ICERTIAS Best Buy Award research study is conducted according to the provisions of the International Codex for the Implementation of Market and Social Research, which were adopted by the International Chamber of Commerce (ICC) and the European Association of Research Experts (ESOMAR).