Lagos To Host Four-Day Shakara Festival, Boosting Creative Economy And Tourism

Lagos is set to host the Shakara Festival, a four-day celebration of music, fashion, and lifestyle that is expected to draw thousands of visitors and inject fresh activity into Nigeria’s creative economy.

The event, scheduled for December 18–21, 2025, will take place at the Nautica Beach Resort in Lekki, Lagos.. Organisers project a turnout of more than 20,000 people each day, highlighting Lagos’ growing appeal as a destination for entertainment and business events.

According to the organisers, the festival will feature live performances, cultural showcases, food exhibitions, and business booths for vendors. It aims to promote African creativity while opening revenue opportunities for local brands, artisans, and small businesses.

The Shakara Festival also aligns with Lagos State’s tourism and creative industry agenda, which seeks to position the city as a cultural hub and attract more international partnerships. Business analysts say events like this generate ripple effects across transport, hospitality, and retail sectors.

According to founder Godson Oriaku, the festival is designed to elevate Nigerian music and culture onto the global stage. He says it is built “for the Nigerian music scene” and aims to bring African sounds, flavours and fashion together in one platform

For local entrepreneurs, the event represents a timely opportunity to showcase products, connect with consumers, and benefit from December’s high-spending season. With growing investor interest in cultural exports, the Shakara Festival could help strengthen Nigeria’s image as a leader in Africa’s creative marketplace.

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Kehinde Victor is a Business Journalist and communications strategist covering policy, markets, and corporate power in Africa. Her reporting focuses on aviation, entertainment, technology, and infrastructure, with an emphasis on regulation, capital flows, and institutional decision-making. With a background in brand strategy, she approaches journalism with a strong sense of positioning, narrative discipline, and audience value. Her work prioritises clarity, accuracy, and relevance, while highlighting implications that matter to people who run businesses or allocate capital. Kehinde’s broader interest lies in the evolution of business media from news delivery to strategic intelligence, and in building platforms that inform action, not just awareness. Feel free to reach out to Kehinde at, kehinde.v@bizwatchnigeria.ng