To thrill and reward its cherished clients around the nation, Lafarge Africa Plc has launched a new consumer promotion.
The ‘Buy and Win’ promotion will take place from April 10 to May 31, 2023, and prizes will include generator sets, microwave ovens, water dispensers, television sets, smartphones, blenders, industrial fans, DSTV/GOTV decoders, sacks of rice, recharge cards, and much more.
Customers who purchase any bag of Lafarge Cement are expected to look inside the bag for a scratch-off card, scratch it, and win quick rewards in order to take part in the promotion.
Gbenga Onimowo, Commercial Director, Lafarge Africa Plc, explained the reasoning behind the new promotion saying “the objective is to please and reward the company’s valued customers who purchase its high-quality products for their loyalty and patronage over the years and to validate its commitment to helping them “build progress together.”
“The promotion is yet another way to thank our customers nationwide for their support and dedication while enticing more individuals to sample our diverse goods. Lafarge Africa is convinced that consumers will continue to see our products as the greatest option for creating their ideal structures, which will entice them to become dependable clients”, Gbenga continued.
Gbenga expressed hope at the level of consumer interest the promotion has attracted across the nation, stating that with the promotion, the business is prepared to strengthen its relationship with customers by incentivizing them to take part and stand a chance to win big.
He concluded by saying “Lafarge Africa will continue engaging its clients with more seasonal marketing initiatives to deepen their connection and show gratitude for their steadfast business”.