Home [ MAIN ] BRAND WATCH Amazon’s Profit Doubles, To Raise Membership Fees

Amazon’s Profit Doubles, To Raise Membership Fees

Amazon To Lay-off 10,000 Employees

Amazon’s profit almost doubled in the fourth quarter as the e-commerce giant was able to balance the rising costs of running its vast e-commerce business with its investment in Rivian, an electric car company. The company also said it would raise the price of its popular Prime membership.

Net sales in the October-December quarter, which included the all-important holiday season, rose nine percent to $137.4bn. it closely missed the $137.6bn average that analysts had expected.

The performance was increased by sales in Amazon’s ad services and cloud computing sector, which gave return for muted consumer retail spending.

Earnings per share almost doubled to $27.75 and trounced expectations of $3.48. Amazon Chief Financial Officer Brian Olsavsky credited the IPO of Rivian, which Amazon had invested in, for boosting net income by $11.8bn.

At the operating level, which doesn’t include the proceeds of investments, operating income nearly halved to $3.5bn.

Amazon share prices rose after the company released its report, climbing more than 14% in value after a closing price of $2,777.

The drop in operating income highlights the rising cost of labor and logistics costs, expenses Amazon had indicated last year would affect its business as 2021 came to a close.

Consumer spending did little to offset those costs, with Amazon’s direct retail business growing a slim 1 percent in the fourth quarter, compared with a 43 percent growth rate a year earlier.

Holiday shopping fueled a 12 percent growth rate at the company’s marketplace of third-party sellers in 2021, compared with 54 percent in the 2020 holiday season.

One way Amazon will address the growing cost of labor and logistics is by raising Amazon Prime membership. Monthly memberships will jump to $15 from $13, while annual memberships will rise to $139 from $119. The changes, the first since 2018, will begin on Feb. 18 for new members and after March 25 for existing members.

NO COMMENTS

Leave a ReplyCancel reply

Exit mobile version