US rapper Snoop Dogg has bought a stake in financial technology company Klarna Bank.
The Swedish start-up, which was valued at $2.5bn (£2bn) in 2015, confirmed reports of the investment but would not comment on the size of it.
“I’ve endorsed them, advised them, and now I’m looking to invest in them. I plan to keep growing the portfolio, ya dig?” Snoop Dogg, whose real name is Calvin Broadus, was quoted as saying.
The rapper, who has appeared in a YouTube video for the company, bought the stake through his investment firm Casa Verde Capital, which mostly invests in cannabis-related businesses, such as marjiuana delivery service Dutchie.
In the video, the 47-year old rapper is referred to as Smoooth Dogg for the purposes of Klarna’s marketing campaign.
The firm, which says it is one of Europe’s largest banks, was founded in Sweden in 2015 and has expanded to 14 countries.
It enables consumers to buy goods and services through various finance options and is used by 100,000 merchants.
