Ride hailing firm, Uber Technologies Inc. has signed another deal with a major automaker as the popular ride service accelerates efforts to build out one of the world’s first fleets of autonomous vehicles.
Uber, earlier in the week announced a partnership with Germany’s Daimler AG, maker of the luxury Mercedes-Benz cars and trucks. In the coming years, Daimler plans to incorporate its own self-driving Mercedes-Benz into Uber’s growing fleet of self-driving cars.
Uber did not offer a specific timeline. Daimler is the first auto company to join Uber as it opens up its platform for manufacturers to introduce their own self-driving cars, Automotive News reports.
Relationships with automakers are imperative to the San Francisco company’s self-driving car efforts. Although the ride-hailing service is pouring resources into developing autonomous technology — a key component of its business strategy to rely less on human drivers — it is not equipped to build the cars itself.
“Auto manufacturers like Daimler are crucial to our strategy because Uber has no experience making cars — and in fact, making cars is really hard,” Uber CEO Travis Kalanick said in a blog post.
Daimler CEO Zetsche has met with Kalanick several times in recent years and once described him as a “frenemy.” The two appeared together on stage at an event in Berlin in June 2016.
“As the inventor of the automobile, Daimler aims to be a leader in autonomous driving — one of the most fascinating aspects of reinventing mobility,” Zetsche said in a statement.
“Mobility service providers offer an ideal platform for autonomous driving technology and Uber is a leading mobility platform company. The real revolution in future mobility lies in intelligently linking the four major trends we call CASE: connectivity, autonomous driving, sharing and electric mobility. And we will certainly be the driver of these changes.”
Such alliances are increasingly common between automakers and startups, as more traditional vehicle manufacturers perceive Silicon Valley firms as threats to their industry.
Uber has self-driving car pilots available to riders in Pennsylvania and Arizona. The newest cars in those fleets are Volvos, the result of a $300 million deal between the two companies to develop autonomous cars together. The Volvos are equipped with self-driving technology created by Uber.
