COVID-19 Leads to Rise in Social Network Users, Expenditure on Apps

"Social Media Is Partly Responsible For Nigeria's Problems" - Ribadu

The number of social network users, as well as their expenditure on apps, has been on the increase since the start of the global pandemic, COVID-19.

In the third quarter of 2020, Facebook inched closer to becoming the first social network with 3 billion users. Based on the research data analyzed and published by Comprar Acciones, it took the lead with a total of 2.74 billion monthly active users at the end of September. This figure marked an increase of 12% Year-over-Year (YoY).

READ ALSO: Marissa Mayer, Former Yahoo CEO Launches New Mobile App 

Asia Pacific was the largest market during the period, with 1.17 billion users. Comparatively, Europe had a total of 413 million users and the US & Canada had 255 million. The rest of the world had 906 million monthly active users.

Facebook Family User Base Grows to 3.21 Billion in Q3 2020
Facebook was the first social media platform to surpass the 1 billion mark in the number of active users. It also owns four of the most popular social media apps which include WhatsApp, Messenger and Instagram as well as the Facebook core.

Across its family of apps, Facebook posted a total of 3.21 billion users during Q3 2020, up from 3.1 billion in Q2 2020.

YouTube Grows 59% in Revenue, Second-Highest Grossing Mobile App in Q3 2020
YouTube is an exception in the top four social media networks as it does not belong to the Facebook family. According to its parent company Alphabet’s Q3 2020 earnings call, it was revealed that its Premium and Music services had more than 30 million paying subscribers in Q3 2020.