Social Media Etiquette for Nigerian Businessmen

Social media has proven to be an essential tool for numerous businessmen in Nigeria as it is changing the way customers and businesses interact. Some people have even created whole businesses solely over the internet with the help of social media and are very successful.

While most of these businessmen who find themselves in positions where they have to network through sites like Facebook, LinkedIn, Twitter and Google+, do not undergo formal training on how to use the social media, they have come to realize that the way they conduct themselves on the platforms play a key role in how they and their business if perceived.

Unfortunately, most of these businessmen are still unclear as to the best practices as well as the social media etiquette they need to imbibe to survive in the field. In that regard, Jovago.com, Africa’s No.1 online hotel booking service offers 5 social media etiquette rules to help that Nigerian businessmen navigate social media with grace.

Pick an appropriate screen name
The name that you pick for your handle must be something that represents you and your company well. The screen name serves as your identity and it is the first thing that most people who connect with you relate to. Ensure that whatever you choose sends a clear message, it is succinct and most importantly, relatable. Try to avoid using nicknames, abbreviations or slangs.

Ensure you compose and proofread posts, updates or tweets before publishing them
As a businessman, you must understand that your activities on the social media directly reflect on your business. Ensure you check every post for grammar and spelling errors before you post them, also, make sure the information you are sending out is genuine and can be verified. Building trust and authenticity is key when relating with customers or connecting with stakeholder online.

When marketing, use a first name
Yes. You are on the social media for business, and you want to keep it all professional, but you need to keep in mind that connecting with people on the social media is very different from booking office appointments or making calls. If your intent is to grab the attention of the customers and actually get them respond back to you, you need to make your connection more personable. Doing your research and using the person’s first name is a good way to start.

Connect with people with whom you have a link
The social media is open and allows most users to connect to anyone who are on the same platform, no matter their class, field or location. As a business man, this may seem like a good opportunity to reach out to as many people as possible, especially people who you may not know, but those you feel can take your businesses to greater heights or make a good purchase from you. Please fight the temptation. Do not approach strangers and ask them to be friends with you so you can sell your products or services. Doing so will ensure that you quickly lose credibility and that is not good for business.

Do not be reactive
If you are determined to have your business succeed on the social media, you need to control your emotions especially while communicating with others. While it is important to address every issue or complaint relating to your product or service, be careful on how you use your words and actions. Also ensure that your responses are rational and constructive so that you do not develop a reputation as a hot head.