Award Winning Vocalist Lira Releases Sixth Album

Multi-platinum award winning LIRA, the South African vocalist has released her sixth studio album “Born Free” which masterfully blends a new sound with the smooth urban direction identical with the LIRA brand.

Born Free offers a credible testament to the human spirit’s ability to transcend in the face of obstacles and apparently overwhelming odds, and her confident and vibrant, inspired performances bring the songs’ upbeat lyrical sentiments to life.

While LIRA’s music reflects her abiding love for such seminal influences as Miriam Makeba, Stevie Wonder, Aretha Franklin and Nina Simone, and sits comfortably alongside the contemporary work of such performers as Sade, Maxwell and Lizz Wright, LIRA’s singular voice and deeply personal perspective make her a one-of-a-kind recording artist, as well as a top-flight concert attraction.

When asked to elaborate on the significance of the title “Born Free” Lira says, “I grew up in a world where I faced so many limitations. I realized defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of “Born Free” became clearer. I want people to realize how powerful they are and that they can own their freedom. This album has become more than a body of musical work, it seeks to inspire and create change – physically and most importantly, mentally “

“This is my best record yet” adds Lira,“and listeners should expect to hear the definitive growth and boldness which that brings.”