According to the Managing Director of the Shell Petroleum Development Company of Nigeria Ltd (SPDC), and country chair, Shell Companies in Nigeria, Mr Osagie Okunbor, Shell has launched a major public service campaign in Nigeria yesterday as part of a global effort to encourage debate on how a rapidly expanding world population could meet it’s energy needs.
The 2016 campaign christened #MaketheFuture, follows from the “Let’s Go’ outreach and is determined by using traditional and social media advertising and other targeted activities for it’s campaign.
It also seeks to promote advocacy and partnership for Bright Energy Ideas as part of Shell’s thought leadership on the future of energy.
“The campaign is an important contribution to the debate on the future of energy, especially in Nigeria. Like everyone else, we are keen to see how a growing population will provide for its energy needs.
“Studies show that energy use has increased globally at the same time that we face the challenges of climate change and reduction of CO2 emissions.
“The campaign therefore seeks to challenge assumptions and spark imaginative thinking on how to make today’s energy go further and to find cleaner energy for the future. The campaign starts with advertising on print, electronic and online media in the six geopolitical zones in Nigeria.
“A key feature is the build-up from the kinetic football pitch built by Shell at the Federal College of Education, Akoka, Lagos.” Says Okunbor
The pitch has been said to be the first of its kind in Africa, being second only to Brazil globally. The pitch was launched in Lagos in November 2015, as a signpost for Bright Energy Ideas thinking among Nigerian Youths, along with their counterparts worldwide.Akon, an international music star partnered with Shell for the launch in line with his vision of powering Africa.
