The adoption and usage of Personal Computer, PC in Nigeria has been termed slow, thus standing as one of the limitations of the nation’s economic growth
According to the Country Manager, West Africa, Intel Nigeria, Olubunmi Ekundare, who put the country’s PC adoption rate at a meagre four per cent, computer still holds more promising feature and power than the mobile devices.
The Intel West Africa Boss stressed that PC usage can power Nigeria’s economy, lamenting that while Nigeria struggles to grow the four per cent penetration, country like Kenya, can boast of over 12 per cent reach.
Ekundare, who spoke in Lagos, at the unveiling of a new media campaign tagged “With A Computer, You Are Powerful”, , noted that PC adoption is increasingly becoming a necessity to create wealth for the country.
“Nigeria is a booming economy with a vast array of talent, wealth, and brain-power. Intel is proud to launch this campaign to encourage ICT growth, and ensure that the power of technology is felt across all platforms in Nigeria. The campaign speaks directly to the relevance of having a computer.
“Inarguably, there are endless opportunities to be gained through the use of a computer, and we want Nigerians to know that. We believe that indeed- with a computer, you are powerful,” he stated.
He said the campaign is in sync with Intel’s continued commitment to the socio-economic development of the average Nigerian.
He observed that if the citizens know what PC can do for them, “that is when adoption can increase. So, it is high time that the citizens are educated and informed about the huge potential in owning a computer.”
Ekundare noted that another hitch has been affordability, stressing that Original Equipment Manufacturers must look into make this possible.
For his part, the Marketing and PR Manager, Intel West Africa, Adim Isiapkona, noted that while a smartphone or tablet may afford you Internet access and mobility, there are some things only a laptop can do, making it a necessity and not a luxury.
