Nigerian Breweries Digital Head Joins Ventra Media Group

Full-service Digital Media firm Ventra Media Group has just announced the appointment of Tomiwa Aladekomo in the role of Client Service & Strategy Director. Tomiwa Aladekomo was most recently Senior Digital Manager at Nigerian Breweries where he led digital marketing strategy and execution for a portfolio of some of the largest beverage brands in the country.  The hire, which follows that of Kate Williams (formerly of Fuze.ng) as Head of Creative & Editorial, signals a strong rise in capacity for the agency, which counts the The Guardian, DSTV, Nairabet and Zenith Bank as some of its biggest clients.

As Senior Digital Manager at Nigerian Breweries, Mr. Aladekomo was responsible for the digital execution on campaigns like Star’s “Shine On Nigeria” football campaign, Legend’s #RealManNoFear and Heineken’s Trophy Tour among others. He also steered the overhaul of the venerable company’s corporate website and digital presence. Mr. Aladekomo has over a decade of media and marketing experience across Nigeria and North America, notably having worked for firms like Atlantic Records and HeadlightVision, where he worked on global strategy briefs for clients like Coca Cola and Unilever.

Ventra Media CEO, Daryn Wober, said of the agency’s new Client Service & Strategy Director,

“We’re excited to have Tomiwa join the Ventra Media team. He brings the experience of working on brand’s side for some of the best-known brands in the country. The work he did at Nigerian Breweries showcased a sophisticated understanding of the African digital marketplace and we look forward to putting that skill set to work in service of our clients.”

Ventra Media is a full-service digital marketing and rights agency whose range of services includes digital strategy, growing social media audiences and planning, as well as buying digital media for brands and content owners. The outfit also specialises in website and apps development, social media management and content production. Ventra’s work on the Guardian was responsible for the site winning the .ng Media Award at the 2016 .ng Web Awards.