Mercedes-Benz, global automobile manufacturer and a division of the German company Daimler AG, in the first half of 2016 overtook other luxury car segments in the number of vehicles sold, nearing its goal to beat competitors on annual sales for the first time in 11 years, Bloomberg has reported.
The German carmaker’s sales for the first six months of 2016 increased by 12 per cent, amounting to just over one million vehicles.
Much of the Mercedes’ sales success is attributed to the newer line-up of vehicles in the Mercedes showroom, including the X3-rivalling GLC mid-size SUV, the new C- and E-Class models as well as their subsequent variants.
Ola Källenius, a member of Daimler AG Management Board responsible for Mercedes-Benz Cars Marketing and Sales, said: “We began the second quarter with double-digit sales growth.”
“In the course of the year, we plan to keep that momentum going with a stream of new products, including four new or revised SUVs,” Källenius said.
Another major milestone is the fact that Mercedes-Benz delivered more than 156,000 vehicles to customers in August – an increase of 11.8 per cent. The main contribution towards this increase came from the strong rise in unit sales of Sport Utility Vehicles (SUVs) of approximately 40 per cent.
Mercedes-Benz was able to surpass its strongest August date in the previous year due to double-digit growth in the Asia-Pacific region and in the domestic market. Two sales milestones were also passed last month.
More than four million SUVs and15,000 Mercedes-Maybach S-Class vehicles have been sold since their market launches.
