Africa’s No.1 hotel booking website, Jovago.com, has announced its partnership with the global hotel industry’s leading cloud platform, SiteMinder, to mark its first time enabling seamless online distribution for hotel clients.
The agreement enlists Jovago.com among the more than 300 channels integrated with SiteMinder’s Channel Manager and means mutual hotel clients can now seamlessly update their inventory and room rates to the booking portal.
Jovago’s Global head of revenue management,Eduard Posthumus Meyjes, has said: “As the leading channel management provider for hotels globally, partnering with SiteMinder was an obvious decision.”
“We aim to bring top-notch technology to our hotel partners across all our markets in Africa and SiteMinder offers the right technology to grow our supply of real-time bookable inventory for our customers,” he added.
As the No. 1 and fastest-growing OTA in Africa, Jovago.com’s partnership with SiteMinder creates massive opportunity for its large client base of hotels to reach and attract guests, and increase both occupancy and revenue in return.
Site Minder’s general manager-South Africa,Lisa Horne, said, “We are very happy to partner with Jovago, providing our hotel customers yet another channel to market their inventory and availability through.
“We are particularly proud to provide the first channel management solution that integrates with this on-demand hotel booking platform in Africa. Each of Jovago’s hotel clients benefits from their local presence, and commitment to developing both the continental and global travel market,” she stated.
Hotel managers whose properties are listed on Jovago.com say they are excited about the opportunities the website’s partnership with SiteMinder will bring.
“We have already seen a 15-25% increase in sales and the potential for more traffic in business is even higher, which is testament to the quality of service Jovago.com offers to hotels and the benefits its integration with SiteMinder’s Channel Manager brings,” says Sally Mwasaru, e-sales manager at Pride inn Paradise Beach Resort and Spa in Kenya.
While reacting, Kushal Dutta, Managing Director of Jovago Nigeria believes this is “an innovative step forward.”
Jovago launched an extranet application for its hotel clients earlier this year, allowing them to reach operational excellence with the online channel by giving hotel managers real-time access to, and control over, their room rates and inventory.
