In an effort to break into the Nigerian market, Nick Imudia, the Regional Director, Alcatel Nigeria and Central Africa spoke of the company’s plans to break into the Nigerian market. He stated that Nigeria, which is still much a growing mobile market, creates a perfect opportunity for Alcatel as the product will serve as a reliable device which will offer all the features expected from a smartphone, but at an affordable price.
“We have the brand, the products and the distribution capabilities to grow aggressively in the years to come. Market share according to Q4 2015 IDC + company data places Alcatel at number 5 worldwide in the total phone market with a 4.5 percent market share. Alcatel is IDC’s 2015- 2016 Top 10 Global Smartphone brands and IDC 2015-2016 Top 15 Global Smart Connected Devices Brand. So globally Alcatel has a strong presence, therefore when entering the Nigerian marketplace, we needed to ensure that we had all the fundamentals in place. The key to this was ensuring we had a strong in-store presence with live and dummy in-store devices, promoters, a field marketing team, online purchasing / promotions and training for sales staff etc.” he added
Nick also stated that “E-commerce is seen as an opportunity for Alcatel to create deep partnerships with platforms such as Konga, Jumia and Yudala. This means that we are fully integrated in the end-to-end delivery of the product”
“At Alcatel we believe that technology should do more than change the way we do things. It should make life more exciting. It should ease, and enrich the now, without over-complicating it. It should feed your hunger for discovery. It is our mission at Alcatel to bring innovation to a broad spectrum of consumers in Nigeria by offering them attractive, feature-rich and affordable products in a fast fashion manner” said Nick.
Alcatel is a brand of mobile handsets which was established in 2004 as a joint venture between Alcatel-Lucent of France and TCL Communications of China.
