Europe’s Best Airline Turkish Airlines has won gold in one of the most-coveted global advertising awards – Epica Awards.
The airline’s blockbuster award-winning “Batman v Superman: Dawn of Justice” advertising campaign made a cameo with its Boeing 777 aircraft.
The idea was to claim that Turkish Airlines was flying to the movie’s imaginary cities of Gotham City and Metropolis. Outside the on-screen reality, Turkish Airlines was committed to the unveiling of innovative movie-themed experiences that gave fans around the world the possibility to look into the world of the iconic superheroes, including the possibility for travellers to “book” flights to the airline’s two “new” additions to its route network.
Turkish Airlines was awarded under the Product & Brand Integration category, which awards “operations promoting branded products or services via appearances in pre-existing films, television shows or other media, enabling brands to gain or reinforce status from the context in which they are placed.”
”We are proud of this prize that shows Turkish Airlines’ commitment in offering always new delightful and unexpected experiences to its passengers and followers worldwide,” Turkish Airlines’ Chief Marketing Officer, Mr. Ahmet Olmutur, said.
