The Spirit of Dubai Parfums has unveiled the world’s most expensive and luxury unisex perfume, Shumukh, valued at Dh4.752 million (₦471m).
Concise News understands that the Spirit of Dubai Parfums is inspired by the rich and diverse cultural heritage of Dubai.
Earlier, the award-winning brand launched its ‘First generation’ luxury collection in 2015, followed by ‘Second Generation’ Ultra-luxury Collection in 2016.
All products are conceptualised from the seven core elements.
