Marketing executives, media practitioners, corporate leaders, and brand custodians gathered in Lagos recently for the fourth edition of the MediaConsortium Conference and Awards (MediaConsortium 4.0). Focused on the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” the high-level industry gathering addressed the permanent structural realignment of … Continue reading MediaConsortium 4.0: How the empowered consumer is redefining the market