McDonald’s faces antitrust lawsuit over AI pricing tool as restaurants test dynamic models

KEY POINTS MAIN STORY McDonald’s is facing a federal lawsuit that alleges its artificial intelligence-enhanced pricing tool violates antitrust laws because it shares nonpublic data with franchisees who might be competing in the same market. The lawsuit, filed Friday in Illinois on behalf of consumer Michael Thomas, claims that McDonald’s pricing tool uses artificial intelligence … Continue reading McDonald’s faces antitrust lawsuit over AI pricing tool as restaurants test dynamic models