Google and Facebook announced on Monday, November 14, measures aimed at curbing the spread of “fake news” on the internet by restricting adverts on such sites.
Alphabet’s Google said it is working on a policy change to prevent websites that misrepresent content from using its AdSense advertising network, while Facebook updated its advertising policies to spell out that its ban on deceptive and misleading content applies to fake news, Reuters reports.
The shifts comes as Google, Facebook and Twitter face a backlash over the role they played in the U.S. presidential election by allowing the spread of false and often malicious information that might have swayed voters toward Republican candidate Donald Trump.
The issue has provoked a fierce debate within Facebook especially, with Chief Executive Mark Zuckerberg insisting twice in recent days that the site had no role in influencing the election.
Facebook’s steps are limited to its ad policies, and do not target fake news sites shared by users on their news feeds.
Google’s move similarly does not address the issue of fake news or hoaxes appearing in Google search results. That happened in the last few days, when a search for ‘final election count’ for a time took users to a fake news story saying Trump won the popular vote. Votes are still being counted, with Democratic candidate Hillary Clinton showing a slight lead.
The change is aimed at assuring that publishers on the network are legitimate and eliminating financial incentives that appear to have driven the production of much fake news.
A report in BuzzFeed News last month showed how tiny publishers in Macedonia were creating websites with fake news —much of it denigrating Clinton — which were widely shared on Facebook.
That sharing in turn led people to click on links which brought them to the Macedonian websites, which could then make money on the traffic via Google’s AdSense.
Facebook has been widely blamed for allowing the spread of online misinformation, most of it pro-Trump, but Zuckerberg has rejected the notion that Facebook influenced the outcome of the election or that fake news is a major problem on the service.
Google has long had rules for its AdSense program, barring ads from appearing next to pornography or violent content. Work on the policy update announced on Monday began before the election, a Google spokeswoman said.
