Why Grand Oak Is Re-launching Drink

Having identified some grey areas in the marketing strategy employed in its earlier entrance into the alcoholic spirits market in Nigeria, Grand Oak Limited (GOL), a marketer of alcoholic and non-alcoholic products has re-launched Swagga, a spirit brand from the stable of Reliant Distilleries Limited.

The product with its three variants of dry gin and schnapps was launched last weekend in Akure, Ondo State capital, while Swagga Bitters was introduced as the new entrant into the expanding market for medicinal alcoholic drinks in Nigeria.

Speaking at the event, the Commercial Director of GOL, Fatai Odesile said the re-launch was one of the several initiatives to further strengthen the leadership of its brand across market segments.


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