Vodafone and Orange have picked up the broadcast rights to every La Liga match from Telefónica in a deal worth €100 million in total.
The agreement will see the Spanish pay-TV operators air live all games from the Spanish national soccer competitions in 2015/16.
The deal comes as a result of the decision by the Spanish government to enforce centralised broadcast negotiations for Spain’s top two soccer divisions, where previously the clubs were able to freely negotiate their own rights.
Following this ruling, Spanish broadband and telecommunications company Telefónica acquired the domestic rights for €600 million for the 2015/16 season.
Vodafone and Orange were able to acquire the broadcast rights from Telefónica as a result of Telefónica’s recent acquisition of pay-TV operator Canal Plus – which will also broadcast the top two divisions of Spanish league football – the Liga BBVA and Liga Adelante – together with the Copa del Rey for the 2015/16 season. Under the conditions imposed by the National Commission of Markets and Competition (CNMC) on Telefónica’s acquisition, the operator is obliged to open one hundred percent of its “premium” channels and cannot hold exclusivity.
Thus, Vodafone TV will broadcast ten weekly games from La Liga, including every game featuring Barcelona and Real Madrid. The platform will also show games from the Spanish cup, the Copa del Rey. The Vodafone TV service includes TiVo, fibre-to-the-home, control over the live broadcasts, HD and a system to watch three channels simultaneously.
Meanwhile Orange TV will broadcast league and cup games at the price of €9.95 per month to Orange customers in HD across multiple devices including smart TV’s, smartphones, tablets and PCs.
Mediapro is responsibile for marketing the international rights to La Liga and deals have recently been struck in Spanish-speaking South America and Brazil.