Key points Main Story Short-form video platform TikTok has revealed that 59% of its user base in Nigeria actively tracks and follows football-related content on the application. Keagile Makgoba, TikTok’s Head of Communications for Sub-Saharan Africa, disclosed the data during an interview with the News Agency of Nigeria (NAN) on Monday in Lagos, noting that … Continue reading TikTok study reveals majority of Nigerian users follow football content