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MARKETING AND MARKETING COMMUNICATION

Shobanjo’s Landmark Contributions to the Marketing Communications Industry

The Integrated Marketing Communications industry in Nigeria has witnessed tremendous growth since its inception in the late 1970s and early 1980s and the impact of this industry has been great on almost every sector of the Nigerian economy.
A listing of factors and individuals who have played a role in the development of this industry would be incomplete without highlighting the contributions of Mr. Biodun Shobanjo, Chairman of Troyka Group, an investment holding company comprising Insight Communications, The Quadrant Company and a number of other companies.

For more details, click HERE.
http://www.thisdaylive.com/articles/shobanjo-s-landmark-contributions-to-the-marketing-communications-industry/133137/

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BWN
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