RETAIL JOBS | Marketing Manager – Customer Programs at We are an online retail service that enables individuals to shop through our platform and for merchants to reach those individuals who visit our site. is based at Oregun, Lagos, Nigeria and is wholly owned by Nigerians living in Nigeria.

We are looking for suitably qualified individuals to fill the underlisted position :

Job Position: 
Marketing Manager – Customer Programs

Location: Lagos


  • Taafoo is seeking a Marketing Manager of Customer Programs who will be responsible for creating, executing, analyzing, and developing member programs that drive customer activation, repurchase and engagement, with a long-term focus on building brand loyalty and generating revenue from the taafoo customer base.
  • This role is perfect for a seasoned marketer who thrives on a mix of strategy, creativity, execution, and analytics, and isn’t afraid to get his or her hands dirty.
  • The ideal candidate will be ROI-focused and able to prioritize ruthlessly, set deadlines, and meet aggressive growth goals.
  • This team member will play a pivotal role in helping taafoo become the new model for e-commerce. 

Duties and Responsibilities

  • Identify key customer insights and opportunities for growing engagement and revenue.
  • Create and develop member programs to deepen engagement across multiple customer segments and life stages.
  • Understand technology requirements and prioritize projects on an ROI-basis for product roadmap.
  • Driving projects to completion on or prior to scheduled due date.
  • Establish monthly, quarterly, and annual marketing plans.
  • Develop metrics, create dashboards, and report on results.
  • Guide creative development of marketing collateral.


  • 3+ years relevant online consumer marketing and/or e-commerce experience.
  • Experience in all aspects of engagement marketing, including strategy, execution, analysis, and infrastructure.
  • Experience in online and offline retention and loyalty marketing tactics (e.g. re-targeting, direct mail, promotions).
  • Proven track record of moving quickly and delivering results in an entrepreneurial environment.
  • Exceptional analytical, organizational, interpersonal, and problem-solving skills.
  • Outstanding verbal and written communication skills.
  • Keen attention to detail and ability to dive deep matched with the ability to think big.
  • The ideal candidate will have demonstrated success at a top direct marketing brand.
  • SQL Server/MySQL experience preferred.
  • Flexible and resourceful, easily adaptable to changes in environment and prioritization.

Application Closing Date
14th February, 2014.

How to Apply
Interested and qualified candidates should send their CV to: [email protected]with the Subject “Marketing Manager – Customer Programs”

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