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AGRIC BUSINESSMARKETING AND MARKETING COMMUNICATION

Poultry Association Of Nigeria On ‘Egg And Chicken Meal’ Campaign

As the Egg and Chicken Promotion Board kicks off its radio campaign in Abuja, Port Harcourt and Lagos, the Poultry Association of Nigeria, PAN, has continued its campaign on the need for the people to make egg and chicken a compulsory part of their daily meals.

The association said it has started discussions with Prisons Service, National Emergency Management Authority, Peace Keeping Operations of the Police and Army to introduce egg and chicken meals.

The association has also been working with the Government and NGO’s to replicate the school feeding programmes as presently being practiced in Osun, Ekiti and Kano states.

The initiative, according to the President of the association, Dr. Ayoola Oduntan, is a strategic framework for the marketing and promotion of poultry products.

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