President, DMS Retail West Africa, Mr. Joseph Ebata, has disclosed that Nigeria’s retail marketing has witnessed vast transformation in a short space of time.
Ebata, in his welcome address at the 2014 Retail Leaders Conference held in Lagos, said: “In less than 10 years, a lot of change has occurred with the entrance of multi-national food chains and mega malls and supermarkets. Not many would have thought that concepts like online shopping would be a success in Nigeria.”
He explained that supply chains in Africa are more challenging than many other markets in the world.
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