Latest Internet Goes Mobile Country report in Nigeria by Ericsson has revealed that smart phones are among the most owned devices used by citizens.
The report reveals that 84% have access to the internet and use content services.
The study, an Ericsson Consumer Summary report, April, 2015 was released to the Nigerian market in Lagos by Ericsson Head, Sub-Saharan African , Fredrik Jejdling.
Ericsson’s report according to Jejdling, analyses evolving consumer expectations and requirements for mobile broadband and other changing services in Nigeria.
Nigerian consumers were replacing their devices such as mobile phones and desktops with smart devices like smartphones and laptops which have higher proportion of internet connectivity. Users want to remain connected with messaging and calling, updated with browsing and social networking and have access to entertainment – music.
According to the report, forty five percent of those who send messages regularly use internet based instant messaging services mobile phones have the highest device share of internet services
82% of mobile phone users, the report said access the internet with their device on a daily basis.
Similarly, 45% of PC users and 44 percent of tablet users, do the same Widespread usage of mobile broadband (MBB) services
More than 95 percent of mobile broadband users, the report noted access mobile broadband on smartphones, adding that the availability of good network and voice quality drives up consumer satisfaction
According the report, wanting to remain updated and connected was a strong motivator for consumers when opting for internet services.
Having access to internet services, the report added enables Nigerians to lead a more socially connected life.
The pursuit of better access, the Ericsson study noted often makes consumers switch connection from fixed broadband to mobile broadband or the other way round.
“The common reason given by the consumers when switching connections concerns changes of location, with around 58 percent citing this as the primary factor affecting their decision . The other determining factors include the availability of internet connection and better speed or reliability. If Nigerian consumers are provided with consistently good quality connections at all times, irrespective of location, they are likely to spend more time online and remain connected, unaffected by geographically imposed barriers”, the Ericsson Consumer Insight Summary Report April, 2015 said.
Having established the observation that better speed and reliability were a major reason for switching connections, the new study revealed that that once consumers are exposed to a good connectivity experience and better speeds, they are more likely to want to upgrade or improve on it.