Given that consumers in Nigeria are fiercely mobile-first, organisations looking to boost customer engagement would be wise to maximise their customer acquisition efforts during the Holy Month of Ramadan. This comes as a result of new data from AppsFlyer which compared mobile app trends in Ramadan 2023 to Ramadan 2022 to reveal that overall installs … Continue reading Nigerian Mobile App Installs Surge During Ramadan, AppsFlyer Data Reveals