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Nigeria Leads In Smartphone Shipment In Middle East And Africa

Nigeria has led the growth of  smartphone shipments in the Middle East and Africa by 135 per cent.

This data was drawn from the Handsets Tracker released by International Data Corporation (IDC) on Monday, April 27.

It was also revealed that Kenya follows  closely with 112 per cent and Pakistan with 105 per cent respectively, year-on-year in 2014.

The IDC’s research manager for handsets and display solutions in the MEA, Nabila Popal, said majority of the growth in the smartphone category was witnessed in countries that have larger populations but previously had low penetration rates.

Popal said: “Many new vendors have been eager to get into the region’s burgeoning smartphone space with a number of them launching phones in this growing price band.”

The growing popularity of dual-SIM smartphones is also helping shape the market with shipments of such devices increasing 34 per cent year-on-year in Q4 2014.

 

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