Mercedes Surpasses BMW As CLA Coupe Propels October Sales

German automobile manufacturer,Mercedes-Benz brand gained further ground over larger premium competitors BMW brand and Audi last month as demand for the CLA coupe triggered sales for the automaker’s compact models.

Sales at the brand rose 15 percent from a year earlier in October to 126,421 cars and SUVs. That beat 5 percent growth at BMW and a 7 percent gain at Audi.

“Our record sales in October have provided us with a strong start to the fourth quarter, and we have further increased our market share,” Ola Kaellenius, Mercedes sales chief, said in a statement last week. “We will continue to rigorously pursue our path of growth.”

BMW, Audi and Mercedes are all racing record global deliveries in 2013, seeking to attract buyers with new vehicles such as the CLA, BMW’s 4-series coupe and a new version of Audi’s A3 compact. Audi and Mercedes are competing to overtake BMW as the world’s biggest luxury-car seller by the end of the decade.

Ten-month sales by Mercedes rose 11 percent to 1.19 million cars and SUVs, the company said on Nov. 6.


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