The golden opportunity offered by Gulder for a lucky consumer to win a brand new Mitsubishi Pajero 3.0L GLX MT in the first ever Fans edition will end on Thursday, October 24, 2013. Fans have up till 11pm on that day to correctly respond to the Anchor man’s challenge.
The Gulder brand chose to engage the ardent viewers of Gulder Ultimate Search, in commemoration of the 10th edition of Nigeria’s longest running 100 per cent local content reality TV show. For the past three weeks, fans who correctly answered questions related to the Gulder Ultimate Search have won fantastic prizes for themselves. Fans who correctly answered questions in the first week won Gulder gift packs, while those who got the answers right in the second week won DSTV Walka sets. For the third week, the Ultimate brand rewarded consumers with android phones.
For the last week, which ends on Thursday, October 24, 50 lucky consumers will cart home tablets. The first twelve consumers to correctly answer the Anchor man’s question will be invited to a one day search. Up for grabs is a brand Mitsubishi Pajero 3.0L GLX MT, courtesy of CFAO Motors, the automotive partner of Gulder Ultimate Search 10.
At the media parley announcing Gulder Ultimate Search 10 Fans’ Edition, Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc. said: “All a consumer is required to do is provide correct answers to questions from clues related to the GUS 10 transmitted on TV. At the end of these interactions with the Brand, and when the final anchor challenge is cracked, 12 contestants would be shortlisted for a one-day final search and the winner of the virtual Search would be celebrated and presented with a brand new Mitsubishi Pajero 3.0L GLX MT, also courtesy of our official automotive partners, CFAO Motors Nigeria.”
The Marketing Director added: “Participation would be essentially through mobile phones. No swimming! No jungle boots! No running! All a consumer has to do is to buy a bottle of Gulder, check under the crown cork for a code and send code to a designated shortcode.”