Following the launch of iphone 6, American multinational corporation, Apple Inc, is eating away at Samsung’s dominant position in its home market of South Korea – thanks to its new iPhone 6 series.
According to a monthly report released by on Wednesday, January 21, by Hong Kong-based market research company, Counterpoint, the American gadget maker clinched a record 33 per cent market share in South Korea in November, the highest ever for a foreign brand.
As a result, Samsung’s share dipped to 46 per cent after hovering around 60 per cent for five months.
Counterpoint analyst, Tom Kang said: “iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales. If there was a better supply of iPhone 6 and 6 Plus 64 GB and 128 GB models, then Apple’s share could have climbed to the 40 percent level.”
Apple’s gains in South Korea are pretty impressive, as November was the first full month that the larger-screen iPhone 6 and 6 Plus were sold in the country.
The sales were said to have come at the expense of Samsung’s flagship Galaxy Note 4 phablet launched in late September.