Higher ticket prices, not bigger crowds, drive Nigeria’s ₦15.6bn box office

Nigeria’s cinemas took in ₦15.64 billion in 2025, up 35% on 2024 and more than triple the 2021 figure, but nearly all of that growth came from higher ticket prices rather than more people through the door. The average ticket cost ₦5,596, up 29% in a year and about 270% since 2021. Admissions reached 2.8 … Continue reading Higher ticket prices, not bigger crowds, drive Nigeria’s ₦15.6bn box office