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Hairvolution: The New Found Love for ‘Natural Hair’

I have decided to do the “big chop”, Bimpe announced to her friends. What exactly is this big chop everyone is talking about, Ola asked? Bimpe then launched into details of the new hair journey she is embarking on.

Nowadays, almost every lifestyle blog has something to say on the benefits of keeping your natural hair or transitioning, luring many people to join the train. However as more people become naturals, it is only natural that producers of artificial straightening agents, popularly called ‘relaxers’ suffer some loss.

The original afro-textured hair associated with most Africans is one of the toughest hair types to maintain. Although very distinct in a way that enhances the untainted and typical African beauty, this kinky texture requires extra styling effort and techniques to keep it neat, shiny and presentable at all times.

As a result of this, hair softening agents became the solution for many. The first sets of the hair-softening agents to hit the country were the blowout kits and softer relaxers to sheen the hair, before a few brands of relaxers emerged and the ripple of more advanced hair products continued to widen through decades.

With the influx of a variety of these products over the years, hair maintenance became even easier for most of the women folk who were not fans of their original tough textures. However, these products were just an advanced form of achieving a somewhat permanent straight and silky texture, because they still have to be reused when the original kinky roots begin to sprout again, hence a continuous purchase, which has led to the boom of this market over the year.

However, in spite of the shiny results from the use of these, there still were a set of people left who strongly embraced their original African roots, leaving it untainted for either religious purposes or personal preferences. A few of them used milder hair softening agents like ‘texturizer’ to soften the texture while retaining the natural feel. However some others have stuck to their guns, leaving their natural free from any form of chemical.

Then again, hair care and maintenance, like fashion trends which evolve with time, has taken a different route in most recent times with many racing back to their original texture. This natural hair craze, which is currently in vogue, slowly found its way back in 2013 when people began to pay more attention to how much of a fashion statement the original black hair makes. Although many slipped back into their original texture after recording massive hair loss and damage from using the wrong chemicals, others just joined the train of the original African look.

Gradually, more and more people were drawn into the ‘natural hair’ bubble and transitioning from relaxed to natural hair became and still is a big trend till date. To this end, many natural hair products have started taking the front row in the hair care business with more and more ladies beginning to embrace their original roots. Also, many natural hair professionals have emerged, making a huge living from tutoring ladies on how to grow and maintain a very healthy natural hair and even achieve beautiful textures without artificial chemicals.

Furthermore, natural hair advocates who are benefitting massively for this new craze for the original African roots have championed hair blogs, social media channels to help ladies who are willing to go on the journey. With testimonials from people who have transitioned, many more people are seeing more reasons to stay natural leaving behind the days of relaxers, rollers and hot dryers and embracing natural hair products like essential oils and products made from fruits and herbs extracts.

Since this new natural hair campaign has become some form of religion fighting for the appreciation of the natural black hair, there is no doubt that the market for artificial straightening agents, popularly called ‘relaxers’ is under serious threat. Although there are no exact figures to back the decline in the market of the latter, from all indications, the new found love for the natural African hair might take massive toll on market performance of relaxers because the bulk of the female population that has contributed to massive sales have gone natural way.

However, relaxers are not expected to totally vanish from the scene because there are still ladies who will remain loyal to the patronage of such products as their choice for hair maintenance.

About Author

BWN
This is BizWatchNigeria. Nigeria's first online business Newspaper.

Comments (7)

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