Gulder beer, the premium national alcoholic beer beverage manufactured by Nigerian Breweries Plc., is set to reward consumers in a consumer Promo tied-in to the Gulder Ultimate Search (GUS) Season 10. For the first time in the ten-year history of the reality TV show, millions of lucky patrons of the brand will stand the opportunity of winning mouth-watering prizes.
The first prize is a brand new Mitsubishi Pajero SUV, 3.0L GLX MT, courtesy CFAO Motors Nigeria, the official automotive partners of Gulder Ultimate Search (GUS) 10. Other consolation prizes are: 700 units of Gulder gift packs, 550 units of DSTV Walkas, 300 Dual-Sim Android phones, 50 tablets and millions of naira worth of recharge cards.
The GUS 10th anniversary rewards galore for the brand’s consumers will come in two phases: under the first phase, lucky consumers will have the opportunity of winning free GSM recharge cards valued at N70 million. According to Mr. Walter Drenth, Marketing Director, Nigeria Breweries Plc., the GUS 10 Anniversary Celebration will be crown-cork based. He disclosed that the crown corks will be of two types – winning crown corks with designated short codes and non-winning crown corks with brand messages.
Drenth said: “All a consumer has to do is to buy a bottle of Gulder, check under the crown cork for a code and send it to 20388, to stand the chance of winning recharge cards worth N200. The total value of the recharge cards up for grabs under the GUS 10 Anniversary Celebration is N70 million and there is no limit to the amount of airtime consumers can win.” He stated further that this phase which will commence on Friday, August 2, will end on Friday, September 20.
The second phase of the Promo, which will commence on Thursday, September 26, will see a lucky consumer driving home the brand new Mitsubishi Pajero 3.0L GLX MT, by the time it ends on Wednesday, October 23, 2013.
For the first time in the 10-year history of Gulder Ultimate Search, viewers will get to be part of the search under this phase. To participate, TV viewers of GUS will be required to provide correct answers to questions from clues related to the programme as transmitted on TV. After several weeks, 12 contestants will be shortlisted for a one-day final search, from which one winner will emerge.
The winner will also have the bragging right to be called the first ‘Ultimate Champion’ of the first ever Virtual Search of the reality TV programme. That individual will also share the stage with the Gulder Ultimate Search champion who will be crowned on Saturday, November 2, 2013.
Mr. Emmanuel Agu, Marketing Manager – Gulder, Legend and Life, also of Nigerian Breweries Plc., advised consumers that wish to partake in the GUS 10 Anniversary Celebration to look out for Gulder beer bottles with special commemorative labels. He said: “Only consumers that purchase 60cl bottles of Gulder with the special commemorative back labels and crown corks can participate and possibly win. They should request for the products that have the Gulder Ultimate Search 10 insignia for the opportunity to win these fabulous prizes.”
On the rationale behind the promotion, Mr. Agu noted: “This is the Gulder brand’s manner of saying “thank you” to the numerous viewers of the GUS that have made the programme the number one reality TV show in Nigeria.”