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Facebook Tests ‘Buy’ Button That Will Allow Users Make Purchases Straight From Their Feeds

Facebook users might not have to leave the ‘comfort’ of their feeds to make purchases any more as the company is testing a ‘Buy’ button that will allow users make purchases directly from their news feeds.

The testing, which involves a limited number of small and medium-sized businesses in the U.S., is making the e-commerce feature available to users on Facebook’s desktop site and mobile app versions.

A participating businesses’ ads include a “buy” button to purchase the item being advertised, without leaving Facebook’s site.

The feature, if launched on a wider scale, could help Facebook attract new businesses and further grow its already lucrative advertising sales.

There is, however, the security risk that Facebook users would face sharing sharing their payment information with the social network, although Facebook has said the feature is built with privacy in mind and that it will not share credit or debit card information with other advertisers.

Users can also choose whether they want to save their payment information with Facebook for future purchases.

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BWN
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