Experts have recommended chief marketing officers and aspiring officers reframe their roles in the field of integrated marketing communications. At the Chief Marketing Officer Forum of the Advertisers Association of Nigeria, two marketing professionals—Managing Director of P&G Nigeria Mokutima Ajileye and marketing professional Oare Ojeikere—made this call. The forum themed, “The Evolving Role of the … Continue reading Experts Urge Marketers To Redefine Roles